People contacted Natale about the inclusion of the slur and the lack of a trigger warning.

One of the slides featured the name of a government-named US deportation program, which included a slur. Natale says her participation amounted to crafting a slide about ICE and designing the post. In an apology post, she says that she worked with a historian on the post, who wrote it. On August 4th, Natale posted a slideshow about the history of immigration in the United States.

The account got major criticism for posting an infographic that contained a racial slur. I’m not trying to give you an easy way to feel like you have been doing something just by reading a post.” I am not interested in making this over-400-years complex system simple for white people to digest. She also spoke about the pitfalls of social media activism: “I am not interested in the meme-ification of anti-racist and social justice work. “I hear your feedback and am absorbing it as I reconsider my role and responsibilities in this situation.” (The handle is now In an earlier August post, she also said that she would put a “pause” on the publication of her book. On August 11th, Natale posted an apology to Oluo and said she would rename the page. In fact, the name was so similar that many people assumed that Oluo was managing the account. Now, the account has made headlines (and not in a flattering way) for using a name extremely similar to Ijeoma Oluo’s 2018 bestseller So You Want to Talk About Race. Posts include “What’s Happening Around the World,” “James Baldwin,” “Willful Ignorance,” and “History You Probably Didn’t Learn in School.” In just over a year, Natale’s Instagram earned enough attention to land a book deal from an imprint of Little, Brown. The account has the familiar color palette of soothing pastels and muted neutrals and nearly three million followers.

It’s what Vox writer Terry Nguyen calls “ PowerPoint activism.” One of these accounts that skyrocketed to popularity was which is run by New-York based marketing consultant Jessica Natale.

You’ve probably seen it on Instagram: a 10-image carousel of text and graphics that are probably set against a Canva-created backdrop. Last year’s summer of protests inspired a particular aesthetic of online activism.

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